Willyum Rowe created a Deco, passenger train styled design in his first poster for Bill Graham. The large, two-concert advertisement announced lead bands Johnny Winter and Dave Mason at the Fillmore West on consecutive weekends. The Mason concert also featured 50's favorites, the Isley Brothers.
The original handbill (see BG276) was printed once before the concert and presents a calendar of upcoming Bill Graham events on the reverse. It displays Dave Mason's name above the Isley Brothers on the right side of the poster. It measures 7" x 9 1/4".
This variant printing mirrors the original printing except "Van Morrison" has been added to the left of where Dave Mason's name is now blacked out. It was also printed prior to the concert and measures 7" x 9 1/4".