Settling in Haight-Ashbury in the 60's, Wolman was surrounded by Janis and the Grateful Dead in close-by digs. Wolman was soon accompanying journalist Jann Wenner to the now famous and genre-defining Mills College conference on rock music. Wenner happened to be the founder of Rolling Stone magazine. He liked Wolman's style, offered him a job and Wolman launched as the first official document-er of the new psychedelic age. Beginning with the magazine's opening issue, Wolman's photographs were windows on the parade of the different, the delightful and the doomed, and his pictures became the gold standard by which rock photography would be measured.