The Who Poster
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Bill Graham's Day on the Green concerts were the first prototypes of "festival" shows - multi performer sets in stadium settings. Staged on the lawn of the Oakland Coliseum, the Day on the Green concerts were a summer series started in 1973 that continued until shortly after Graham's death in 1991.
The 1st printing poster was printed before the show on 9/30/1976 in a run of 5,000. This printing has printing credits at the bottom of the poster and measures 20 1/8" x 28 1/2".
The 2nd printing poster was printed after the show on 9/6/1979 in a run of 2,500. This printing shows ink variation throughout the run and omits the printing credits described in the 1st printing. It also measures 20 1/8" x 28 1/2".