The Who Poster

The Who Poster
The Who came to the Fillmore East for six glorious nights in October and performed their rock opera, Tommy, in full for the first time in the United States. Graham gave Joshua White and his team $5000 from the profits of the already sold-out concerts to develop a spectacular light show to accompany the debut.
Print Variations
The 1st printing poster was printed before the concert and measures 23 1/4" x 37 1/4".
The 2nd printing is on glossy cover stock and bears a Wolfgang's Vault notation in the lower right hand margin. It was printed in 2009 by the Bill Graham Archives LLC in a 500 copy run and measures 23 1/8" x 37".
The 3rd printing is on uncoated matte stock and has "W 2020" in the lower right hand margin. It was printed in 2020 by Wolfgang's in a 500 copy run. This reprint measures 14" X 28".
About David Byrd
As the exclusive designer for the Fillmore East, Byrd produced 11 posters for Bill Graham between 1968-71. With his architectural training, powerful linework and sense of dimension and balance, Byrd said his understanding of symmetry "... Led [me] right up to Art Nouveau. Add to that my LSD experiences, and it all connected up somehow." Byrd's credits include concert poster designs for Jimi Hendrix, the Who, the Grateful Dead, movie posters for Godspell and Jesus Christ Superstar, posters for The Pasadena Playhouse productions, cover art for TV Guide, and work for Warner Bros.