This poster is also known as Neon Rose #5 (NR-5).
There are two variants of the 1st printing poster. Both were printed before the concert and display a "(c) 1967 Neon Rose Moscoso" credit in the lower right hand margin. Both versions measure 14" x 20".
The 1st printing A poster is characterized by its lighter turquoise ink.
The 1st printing B poster has darker, royal blue ink.
The 2nd printing poster changes the credit in the lower right hand margin to "(c) 1967 Neon Rose #5 Moscoso". The blue of this post-concert reprint matches that of the 1st printing A variant. It also measures 14" x 20".
Born in Spain, Victor Moscoso was the first of the rock poster artists with serious academic training and experience. At the Avalon Ballroom in San Francisco, Moscoso saw rock posters and decided that he could "make some money doing posters for those guys." In 1966, he began designing posters for the Avalon Ballroom; and under his own imprint, Neon Rose, a series for the Matrix, a San Francisco nightclub. Moscoso's style is most notable for its visual intensity, which was obtained by manipulating form and color to create optical effects. He used clashing, vibrating colors and deliberately illegible psychedelic lettering to demand attention.