Winterland provided the space for capacity Jimi Hendrix crowds. BG140 was one of two successful collaborative posters for Rick Griffin and Victor Moscoso, and Griffin's scarab beetle became another classic image for Hendrix.
The 1st printing poster is on plain uncoated index and lacks the "W" at the end of the ticket outlets strip. It was printed before the concert and measures 14 1/8" x 21 1/2".
The 2nd printing is on glossy stock and displays a red "W" etched after "Music" at the end of the ticket outlets strip. It was printed after the concert on 3/31/1981 in a print run of 1,000. This reprint measures 14 1/8" x 21 1/2".
The 7th printing is on smooth glossy stock and has a Wolfgang's Vault notation in the lower right hand margin. It was printed in 2010 by the Bill Graham Archives LLC in a 500 copy run. This reprint measures 24 1/8" x 37".
The 8th Printing was printed on glossy stock and bears a Wolfgang's notation in the lower right-hand margin. It was printed in 2018 by Wolfgang's in a 500 copy run. It measures 21 1/2" x 32".
Rick Griffin grew up in the surfing culture of Southern California, a milieu which had a profound influence on his art. After high school, he worked on the staff of Surfer magazine and created the best-known surfing cartoon character of the time, Murphy. After his move to San Francisco in 1967, be began combining eclectic typefaces and decorative borders with brilliant colors in his concert posters. Griffin's compositions were complex without being illegible. A perfectionist, Griffin often applied dozens of overlays and redrew lettering again and again until he was satisfied. In the early 1970s, Griffin became a born-again Christian and religious themes dominated his work until his death in a motorcycle accident in 1991.