The handbill was printed in three different forms before the concert.
The 1st printing A is red/brown ink on brown pulp paper similar to that of a grocery bag and measures 5 1/4" x 6 11/16". The Dali figure presents some internal detail.
The 1st printing B is red/brown ink on green paper and measures 5 1/4" x 6 11/16". The Dali figure shows some internal detail.
The 1st printing C is black ink on green paper and measures 5 1/4" x 6 11/16". The Dali figure is presented in silhouette and shows no detail.
When the Avalon Ballroom and Bill Graham's Fillmore Auditorium began to hold weekly dance concerts, Wilson was called upon to design the posters. He created psychedelic posters from February 1966 to May 1967, when disputes over money severed his connection with Graham. Wilson pioneered the psychedelic rock poster. Intended for a particular audience, "one that was tuned in to the psychedelic experience," his art, and especially the exaggerated freehand lettering, emerged from Wilson's own involvement with that experience and the psychedelic art of light shows.