The Who Handbill

The Who Handbill
  • The Who Handbill
David Singer's first poster began a dramatic transformation of the concert poster. Singer's style was precise and carefully planned, in contrast to the free-form, more spontaneous work of previous artists. Singer also changed lettering styles because, "... by then the shock value... of posters being illegible had worn off." His lettering was more linear, but that did not mean he took the psychedelic out of psychedelic posters. He simply achieved the effect in different ways.
Print Variations
The handbill was only printed once before the concert and displays a calendar of upcoming Bill Graham events on the reverse. It measures 4 5/8" x 7".
There were also some pre-concert postcard mailers printed that were conjoined with the BG179 image (see BG178/179). They measure 7" x 9 1/4".
About David Singer
During his Fillmore era, from 1969-1971, Singer created more posters for Graham than any other artist. Singer's posters are notable for his use of collage, incorporating thousands of images clipped from magazines spanning several decades. He developed a format that included a stunning variety of lettering styles, applying them in close relation to the theme or subject of a poster.