Our poster collection is the world's best, encompassing vintage and contemporary posters from the 1960s to today. Our vast poster collection features classic bands in rock, blues, jazz, soul, and more. We also have thousands of movie, dance, political, sports and theater posters.
This poster is the first in the Neon Rose series. It is also called Neon Rose #0 (NR-0).
It was only printed once before the concert in a very small, under 500 print run. It measures 14 1/4" x 19 7/8".
Born in Spain, Victor Moscoso was the first of the rock poster artists with serious academic training and experience. At the Avalon Ballroom in San Francisco, Moscoso saw rock posters and decided that he could "make some money doing posters for those guys." In 1966, he began designing posters for the Avalon Ballroom; and under his own imprint, Neon Rose, a series for the Matrix, a San Francisco nightclub. Moscoso's style is most notable for its visual intensity, which was obtained by manipulating form and color to create optical effects. He used clashing, vibrating colors and deliberately illegible psychedelic lettering to demand attention.