Tuten acquiesced to the power of the blimp in this Led Zeppelin poster. The concert was typical Graham fare and mixed the goofy sounds of the Bonzo Dog Band with jazz-great Rahsaan Roland Kirk & His Vibration Society. Kirk insisted that his band be named on event posters and billboards, but occasionally, and to his great annoyance, the name didn't always fit. The poster gave a heads-up to Stones fans for their concert on Sunday.
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The 1st printing poster was printed before the concert on smooth, glossy stock and measures 13 11/16" x 21 7/16".
The 2nd printing is on smooth glossy stock and has a Wolfgang's Vault notation in the lower right hand margin. It was printed in 2006 by the Bill Graham Archives LLC in a 1000 copy run. This reprint measures 14" x 22 3/8".
The 3rd printing is on glossy cover stock and also bears a Wolfgang's Vault notation in the lower right hand margin. It was printed in 2006 by the Bill Graham Archives LLC in a 1000 copy run and is larger than the other printings, measuring 20 3/8" x 32 1/2".
Randy Tuten is the only poster artist whose work spans five decades of design for The Fillmore. The 23 year-old San Francisco native was hired by Bill Graham in January, 1969, and their mutual taste for traditional, readable design style led to a long-lasting work relationship. Although influenced by the compositions of "Fillmore Five" artists Mouse, Kelley and Griffin, Tuten avoided "... Heavy meaning in my posters." Tuten's style reflected his skill as a draftsman, and his designs evolved into an eclectic mix of graphic imagery, lettering and photographs.