5,000 handbills were printed before the concert in three different colors.
The 1st printing A is 6 1/4" x 9 1/2" in eye-popping Day-Glo magenta.
1st printing B is 6 1/4" x 9 1/2" in a Day-Glo hot peach color.
1st printing C is 6 1/4" x 8 15/16" in black ink on white paper. There is an Acheneum ad on the reverse side.
As a founding member of the Family Dog, Kelley handled promotions for the events at the Avalon Ballroom, drawing posters and handbills. He soon met up with Stanley Mouse, and their association nurtured Kelley's success as an artist. Kelley had a natural talent for collage and a keen eye for culling and combining imagery and styles from diverse sources. Teamed with Mouse's drafting skill, collaborations became increasingly sophisticated, yet irreverent. Kelley always worked by hand, producing posters and other print graphics for a wide array of entertainment-oriented clients.