When the young team of Alton Kelley and Stanley Mouse worked on this, their first poster for the Grateful Dead, the Dead were still recently re-named, and their spelling not fixed in the artists' minds. What was a limited-run spelling error in '66, however, turned into gold for collectors; think numismatist and a U.S. Mint quarter emblazoned with 'In God We Tryst.'
The handbill was printed once before the concert. It measures 8 1/2" x 11".
As a founding member of the Family Dog, Kelley handled promotions for the events at the Avalon Ballroom, drawing posters and handbills. He soon met up with Stanley Mouse, and their association nurtured Kelley's success as an artist. Kelley had a natural talent for collage and a keen eye for culling and combining imagery and styles from diverse sources. Teamed with Mouse's drafting skill, collaborations became increasingly sophisticated, yet irreverent. Kelley always worked by hand, producing posters and other print graphics for a wide array of entertainment-oriented clients.