The Who headlined at the Fillmore East just two weeks after the venue opened. The Joshua Light Show, pioneered and perfected by director Joshua White, staged its first show for Bill Graham in Toronto, in 1967. Impressed with their work, Graham hired White and his team when he opened the Fillmore East and granted them headline billing.
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The 1st printing poster was printed before the concert on rough uncoated index and does not contain the Wolfgang's Vault notation in the lower right hand margin. It measures 13 3/4" x 22 1/8".
The 2nd printing is on smooth opaque cover stock and has a Wolfgang's Vault notation in the lower right hand margin. It was printed in 2006 by the Bill Graham Archives LLC in a 1000 copy run. This reprint measures 13 3/4" x 22 3/8".
The 3rd printing is on glossy cover stock and also bears a Wolfgang's Vault notation in the lower right hand margin. It was printed in 2006 by the Bill Graham Archives LLC in a 1000 copy run and is larger than the other printings, measuring 20" x 32 1/2".