Tuten's easy-to-read poster was a welcome relief for fans perplexed by a series of dense Singer offerings. Jim Morrison's wildness and instability both on and off the stage made The Doors a controversial band, but they continued to draw huge crowds hoping to hear the brilliance the band was capable of delivering on any given night.
Randy Tuten is the only poster artist whose work spans five decades of design for The Fillmore. The 23 year-old San Francisco native was hired by Bill Graham in January, 1969, and their mutual taste for traditional, readable design style led to a long-lasting work relationship. Although influenced by the compositions of "Fillmore Five" artists Mouse, Kelley and Griffin, Tuten avoided "... Heavy meaning in my posters." Tuten's style reflected his skill as a draftsman, and his designs evolved into an eclectic mix of graphic imagery, lettering and photographs.