Traditional symbols of peace and love were obvious in this Bonnie MacLean design, but the poster was more light-show than stained glass window in effect and advertised different billings at the Fillmore West and Winterland for the evening. A few things changed in the New Year's Eve programs: the '70 12-hour marathon commenced earlier, at 8 p.m., and the ticket prices were 25% higher than those of '67.
The poster was only printed once before the concert. It is larger than most BG posters, measuring 20 3/4" x 27 3/4".
During the early days of the Fillmore, MacLean was the most "present" member of the staff. She collected tickets, passed out handbills, blew up balloons and counted money for Fillmore productions. Impressed with her lettering skill on the upcoming attractions chalkboards, Bill Graham surprised her with an easel and art supplies for Christmas, 1967, and MacLean's poster artist career was launched. Untrained in graphic arts, MacLean's early style evolved into ornate, Medieval-Gothic designs. Faces in her posters wore trance-like stares, steady and serene, and evoke the detached spirituality of the sixties.