Blues master Muddy Waters couldn't appear more royal than he does here, decked out like a British monarch complete with ruff. San Franciscans turned out in huge numbers to hear this king perform his sets live.
The postcard was printed after the concert with the 2nd printing of the poster. It measures 4 3/4" x 8".
When the Avalon Ballroom and Bill Graham's Fillmore Auditorium began to hold weekly dance concerts, Wilson was called upon to design the posters. He created psychedelic posters from February 1966 to May 1967, when disputes over money severed his connection with Graham. Wilson pioneered the psychedelic rock poster. Intended for a particular audience, "one that was tuned in to the psychedelic experience," his art, and especially the exaggerated freehand lettering, emerged from Wilson's own involvement with that experience and the psychedelic art of light shows.