It's a Beautiful Day Postcard
The third and final Kelley and Griffin collaboration [BG133 and BG146 were the others] was a good example of both artists' use of contemporary advertising in their design. The Abba-Zaba candy bar wrapper was an interesting modern cultural reference and played a bigger part in the poster than the advertising for It's A Beautiful Day, Deep Purple, and Cold Blood.
The postcard was only printed once before the concert. It measures 4 5/8" x 7".
There were also some pre-concert mailers printed that were conjoined with the BG146 image. They measure 7" x 9 1/4".
As a founding member of the Family Dog, Kelley handled promotions for the events at the Avalon Ballroom, drawing posters and handbills. He soon met up with Stanley Mouse, and their association nurtured Kelley's success as an artist. Kelley had a natural talent for collage and a keen eye for culling and combining imagery and styles from diverse sources. Teamed with Mouse's drafting skill, collaborations became increasingly sophisticated, yet irreverent. Kelley always worked by hand, producing posters and other print graphics for a wide array of entertainment-oriented clients.