Jake Pierre's Medieval vision advertised Fleetwood Mac, Steppenwolf, and It's A Beautiful Day in three separate concerts sharing the Fillmore West and Winterland. Pierre was not a frequent poster artist and took the opportunity to sign his name front and center, an unusual touch on Graham posters.
The large postcard was printed once before the concert and presents a calendar of upcoming Bill Graham events on the left side of the reverse. The right side of the reverse displays a bulk rate permit stamp. It measures 7" x 9 1/4".