David Singer's lettering evolved from moon shadows to festoons on this New Year's Eve 1970 at the Fillmore West poster featuring perennial San Francisco favorite, the Grateful Dead.
The large postcard was only printed once before the concert and presents a calendar of upcoming Bill Graham events on the left side of the reverse. The right side is stamped with a bulk rate permit. It measures 7" x 9 1/4".
During his Fillmore era, from 1969-1971, Singer created more posters for Graham than any other artist. Singer's posters are notable for his use of collage, incorporating thousands of images clipped from magazines spanning several decades. He developed a format that included a stunning variety of lettering styles, applying them in close relation to the theme or subject of a poster.