Charles Lloyd Quartet Poster
The 1st printing poster is identified by the silver ink used for the dots and the lettering to the left and right of the Indian in the foreground. This original pre-concert printing measures 13 7/8" x 20".
The 2nd printing trades the silver ink of the 1st printing for white. It measures 13 7/8" x 20" and was printed after the concert.
Trained as a commercial artist, Bob Fried came to San Francisco from New York to study at the Art Institute and work as a free-lance designer. In 1966, he began to look at the rock posters that were appearing throughout the Bay Area. Encouraged by Victor Moscoso, whom he met at the Art Institute, he began to create his own posters. He wanted to keep them simple to convey feelings of dimensional space, similar to an acid trip. Fried attempted to convey the feeling of the plasticity of time that was his experience on LSD.