The Zig-Zag image was one of the first rock posters to be pirated and sold after the concert. Chet Helms was so annoyed by the trafficking that he had a "Genuine Counterfeit" stamp made, and he and Family Dog staffers stamped as many copies as they could find.
The pre-concert 1st printing A is 14 1/4" x 19 15/16" on vellum and shows "The Bindweed Press San Francisco" in the lower left hand corner. All the lettering was done in metallic pewter.
The 1st printing B is 14 1/4" x 19 15/16" on vellum with the same Bindweed Press notation, but the lettering on this version is mustard yellow. It was also printed before the concert.
The 2nd printing is 14 1/4" x 19 15/16" on vellum, the Bindweed Press notation is visible, and "14(2)" is added to the left of the "(c) Family Dog '66" credit in the bottom right hand corner. This reprint was produced after the concert.
The 3rd printing is 13 7/8" x 19 15/16" on index and has "14(3)" to the left of the Family Dog '66 credit in the bottom right hand margin. This post-concert printing omits the Bindweed Press credit.
As a founding member of the Family Dog, Kelley handled promotions for the events at the Avalon Ballroom, drawing posters and handbills. He soon met up with Stanley Mouse, and their association nurtured Kelley's success as an artist. Kelley had a natural talent for collage and a keen eye for culling and combining imagery and styles from diverse sources. Teamed with Mouse's drafting skill, collaborations became increasingly sophisticated, yet irreverent. Kelley always worked by hand, producing posters and other print graphics for a wide array of entertainment-oriented clients.