The pensive maiden and all-seeing eye reappeared in BG044 to announce the first time L.A. band The Doors play the Fillmore. The packed crowd was dumbfounded by the music, and a love affair between the band and San Francisco commenced immediately.
The handbill was only printed once before the concert, but there is some variation in color throughout the run. It measures 4 5/8" x 8".
When the Avalon Ballroom and Bill Graham's Fillmore Auditorium began to hold weekly dance concerts, Wilson was called upon to design the posters. He created psychedelic posters from February 1966 to May 1967, when disputes over money severed his connection with Graham. Wilson pioneered the psychedelic rock poster. Intended for a particular audience, "one that was tuned in to the psychedelic experience," his art, and especially the exaggerated freehand lettering, emerged from Wilson's own involvement with that experience and the psychedelic art of light shows.