It's been said that The Jefferson Airplane made the Fillmore, and the Fillmore made the Jefferson Airplane. Here, the Airplane share billing with another San Francisco favorite, The Grateful Dead, and Wes Wilson's squashed letters recreate the liquid lightshow effects.
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The pre-concert 1st printing has a white reverse and measures 13 15/16" x 20 1/16".
The 2nd printing has a blue reverse and measures 14" x 19 15/16". It was printed after the concert.
The 3rd printing also has a blue reverse and bears "17" on the lower right edge above the "Wilson '66" credit. This post-concert printing measures 14" x 19 15/16".
When the Avalon Ballroom and Bill Graham's Fillmore Auditorium began to hold weekly dance concerts, Wilson was called upon to design the posters. He created psychedelic posters from February 1966 to May 1967, when disputes over money severed his connection with Graham. Wilson pioneered the psychedelic rock poster. Intended for a particular audience, "one that was tuned in to the psychedelic experience," his art, and especially the exaggerated freehand lettering, emerged from Wilson's own involvement with that experience and the psychedelic art of light shows.