This handbill was printed once before the concert on three different colors of paper, all measuring 5 1/2" x 8 1/2".
1st printing A is black ink on white stock.
1st printing B is black ink on yellow stock.
1st printing C is black ink on blue stock.
When the Avalon Ballroom and Bill Graham's Fillmore Auditorium began to hold weekly dance concerts, Wilson was called upon to design the posters. He created psychedelic posters from February 1966 to May 1967, when disputes over money severed his connection with Graham. Wilson pioneered the psychedelic rock poster. Intended for a particular audience, "one that was tuned in to the psychedelic experience," his art, and especially the exaggerated freehand lettering, emerged from Wilson's own involvement with that experience and the psychedelic art of light shows.