The 1st printing of the handbill (see FD040) mirrors the red, green and white of the poster and measures 8 1/2" x 11". It was printed before the concert.
The 1st printing A is a variant of the original, identified by its very pale red. It also measures 8 1/2" x 11".
The 1st printing B handbill (see FED040) was inserted in Mojo Navigator magazine, thus bearing on its reverse text from the subsequent page of the magazine. This variant displays the colors of the 1st printing. It printed before the concert and measures 8 1/2" x 11".
Born in Spain, Victor Moscoso was the first of the rock poster artists with serious academic training and experience. At the Avalon Ballroom in San Francisco, Moscoso saw rock posters and decided that he could "make some money doing posters for those guys." In 1966, he began designing posters for the Avalon Ballroom; and under his own imprint, Neon Rose, a series for the Matrix, a San Francisco nightclub. Moscoso's style is most notable for its visual intensity, which was obtained by manipulating form and color to create optical effects. He used clashing, vibrating colors and deliberately illegible psychedelic lettering to demand attention.