Atlantic City Pop Festival took place two weeks before the better known Woodstock. The Friday-through-Sunday fest crammed over 111,000 people on Jersey's race track fairgrounds and could be thought of as a smaller Woodstock; without much of the hassle or the sea of mud, AND, it actually made money! Many of the same bands and fans would attend both in the festival wave of 60's rock.
Joe Sia was a shooting star, a genuine, hands-down, everyone-agrees-on-this star at shooting [photographs], and his departure from this planet in 2003 at the tender age of 57 was too soon for a man of his talent. Born in the Bronx and a committed Yankees man, Joe loved music and gravitated around the Fillmore East and the flower-power youth-culture rock scene from whence he set out to capture some of the most incredible sounds of the last half-century. How could Joe capture sounds on camera film? He did it by focusing on the faces of the performers and the woozing-oozing crowd and by giving the background, whether simple or wild, the importance it deserved in defining the artist and event. Sia's entire archive consists more than a quarter of a million photographs that document almost 35 years of music genre and giants.