Of all the posters in the BG series, BG106 was Graham's favorite. Mouse took inspiration for the British-bluesman John Mayall concert from a simple English tavern sign, and the clear lettering and pure colors bucked the psychedelic style that was in poster vogue at the time.
Born in Detroit, Stanley Miller became known as "Mouse" after illustrating countless notebooks with his signature rodent sketch. Miller found an outlet for his creativity in pin-striping cars and airbrushing hot rod designs on posters and T-shirts. Mouse migrated to San Francisco in 1964, where he first met the artists associated with Family Dog, the organization producing dance concerts at the Avalon Ballroom. With collaborator Alton Kelley, Mouse experimented broadly with composition, lettering and imagery: Kelley came up with the ideas and Mouse executed the designs. Mouse and Kelley helped to establish the psychedelic style of expression under the name Mouse Studios.