The Who's first appearance at the Fillmore in June of 1967 was also one of their first opportunities to show American audiences what they were all about. The Fillmore patrons approved of what they saw and so began a long and successful relationship between the band and Bill Graham.
The postcard was printed once before the concert. It measures 4 1/2" x 7 1/8".
There were also some pre-concert double-sized mailers printed that were conjoined with the BG069 image (see BG068/069). They measure 7 1/8" x 9".
During the early days of the Fillmore, MacLean was the most "present" member of the staff. She collected tickets, passed out handbills, blew up balloons and counted money for Fillmore productions. Impressed with her lettering skill on the upcoming attractions chalkboards, Bill Graham surprised her with an easel and art supplies for Christmas, 1967, and MacLean's poster artist career was launched. Untrained in graphic arts, MacLean's early style evolved into ornate, Medieval-Gothic designs. Faces in her posters wore trance-like stares, steady and serene, and evoke the detached spirituality of the sixties.