The Who came to the Fillmore East for six glorious nights in October and performed their rock opera, Tommy, in full for the first time in the United States. Graham gave Joshua White and his team $5000 from the profits of the already sold-out concerts to develop a spectacular light show to accompany the debut. On The Who's first night, David LaFlamme said, "No one heard a word [the opening band] sang because they wouldn't stop screaming 'Tommy! Tommy!' "
As the exclusive designer for the Fillmore East, Byrd produced 11 posters for Bill Graham between 1968-71. With his architectural training, powerful linework and sense of dimension and balance, Byrd said his understanding of symmetry "... Led [me] right up to Art Nouveau. Add to that my LSD experiences, and it all connected up somehow." Byrd's credits include concert poster designs for Jimi Hendrix, the Who, the Grateful Dead, movie posters for Godspell and Jesus Christ Superstar, posters for The Pasadena Playhouse productions, cover art for TV Guide, and work for Warner Bros.