Tuten brought the Bill Graham poster series back to earth in this black and white, California vegetable crate sticker advertisement for The Rascals. The light show was run by the Garden of Delights.
The poster was only printed once before the concert. It measures 14" x 20 11/16".
Randy Tuten is the only poster artist whose work spans five decades of design for The Fillmore. The 23 year-old San Francisco native was hired by Bill Graham in January, 1969, and their mutual taste for traditional, readable design style led to a long-lasting work relationship. Although influenced by the compositions of "Fillmore Five" artists Mouse, Kelley and Griffin, Tuten avoided "... Heavy meaning in my posters." Tuten's style reflected his skill as a draftsman, and his designs evolved into an eclectic mix of graphic imagery, lettering and photographs.