The Native American and the old-fashioned Wild West medicine show were featured in this complex poster in which color did not compete with the artwork and lettering. The Butterfield Blues Band and Buddy Miles were showcased on the weekend, with the Incredible String Band performing earlier in the week.
The poster was only printed once before the concert. It measures 13 15/16" x 21".
Barely out of high school when the psychedelic scene rocked San Francisco, Orr aspired to become a Fillmore poster artist. Hired in 1970 by Bill Graham's art director, Pat Hanks, many of his first posters featured detailed lettering on rich colorways and reflected the influence of artists Kelly, Mouse and Griffin. Orr's style evolved to include designs featuring female nudes and photographs combined with complex lettering and backgrounds. His posters are compelling artwork, a mixture of pure public relations and religious or political themes done in jewel-like tones.