One of Wilson's most distinctive posters, BG018 captures the fiery intensity of the dance concert experience. Flaming letters lick skyward in a human head shape, and top billing, The Association, blows off the lid.
The postcard was only printed once with the post-concert 4th printing of the poster. It measures 4 13/16" x 7 15/16".
When the Avalon Ballroom and Bill Graham's Fillmore Auditorium began to hold weekly dance concerts, Wilson was called upon to design the posters. He created psychedelic posters from February 1966 to May 1967, when disputes over money severed his connection with Graham. Wilson pioneered the psychedelic rock poster. Intended for a particular audience, "one that was tuned in to the psychedelic experience," his art, and especially the exaggerated freehand lettering, emerged from Wilson's own involvement with that experience and the psychedelic art of light shows.