Randy Tuten and Daddy Bread, a San Francisco friend and graphic artist named Bill Bostedt, teamed up on this return to an earlier Fillmore-style poster advertising Taj Mahal. The poster gave a heads-up for the Ten Years After concert at Winterland the following weekend.
Randy Tuten is the only poster artist whose work spans five decades of design for The Fillmore. The 23 year-old San Francisco native was hired by Bill Graham in January, 1969, and their mutual taste for traditional, readable design style led to a long-lasting work relationship. Although influenced by the compositions of "Fillmore Five" artists Mouse, Kelley and Griffin, Tuten avoided "... Heavy meaning in my posters." Tuten's style reflected his skill as a draftsman, and his designs evolved into an eclectic mix of graphic imagery, lettering and photographs.