This 1967 Van Morrison show was on his first solo tour of the U.S. after leaving Them. He performed back to back weekends for the Family Dog, first at their short-lived Denver Dog venue, then in San Francisco at the Avalon Ballroom. Bay Area poster artists Stanley Mouse and Alton Kelley used reoccurring themes of Native America and psychedelic imagery for this design.
As a founding member of the Family Dog, Kelley handled promotions for the events at the Avalon Ballroom, drawing posters and handbills. He soon met up with Stanley Mouse, and their association nurtured Kelley's success as an artist. Kelley had a natural talent for collage and a keen eye for culling and combining imagery and styles from diverse sources. Teamed with Mouse's drafting skill, collaborations became increasingly sophisticated, yet irreverent. Kelley always worked by hand, producing posters and other print graphics for a wide array of entertainment-oriented clients.