Bold colors and a simple layout characterized the Memorial Day Weekend concerts at Fillmore West. The setting (or was it rising?) sun was an occasional reference to the Fillmore made by several different artists.
The handbill was printed once before the concert. It has a calendar of upcoming Bill Graham events on the reverse and measures 4 5/8" x 7".
There were also some pre-concert postcard mailers printed that were conjoined with the BG174 image (see BG174/175). They measure 7" x 9 1/4"
Randy Tuten is the only poster artist whose work spans five decades of design for The Fillmore. The 23 year-old San Francisco native was hired by Bill Graham in January, 1969, and their mutual taste for traditional, readable design style led to a long-lasting work relationship. Although influenced by the compositions of "Fillmore Five" artists Mouse, Kelley and Griffin, Tuten avoided "... Heavy meaning in my posters." Tuten's style reflected his skill as a draftsman, and his designs evolved into an eclectic mix of graphic imagery, lettering and photographs.