Tex-Mex band Sam the Sham and the Pharaohs headlined this billing with their chart singles, "Wooly Bully" and "Li'l Red Riding Hood". Although Wooly Bully remains an all-time garage band favorite, the band never succeeded in breaking out the novelty act image they created.
The handbill was printed once before the concert in black ink on thin pink paper. It measures 5 1/2" x 8 1/2".
When the Avalon Ballroom and Bill Graham's Fillmore Auditorium began to hold weekly dance concerts, Wilson was called upon to design the posters. He created psychedelic posters from February 1966 to May 1967, when disputes over money severed his connection with Graham. Wilson pioneered the psychedelic rock poster. Intended for a particular audience, "one that was tuned in to the psychedelic experience," his art, and especially the exaggerated freehand lettering, emerged from Wilson's own involvement with that experience and the psychedelic art of light shows.