Orr's second poster for Bill Graham echoed the styles of some of his predecessors. Orr was the youngest artist to work for Graham, and Quicksilver Message Service was one of his favorite groups. Orr was thrilled to be fulfilling a pledge made to himself at the age of 12 that he was "... gonna do Fillmore posters" and pleased that his first few posters were for concerts by some of his favorite performers.
The handbill was only printed once before the concert and presents a calendar of upcoming Bill Graham events on the reverse. It measures 4 5/8" x 7".
There were also some pre-concert postcard mailers printed that were conjoined with the BG248 image (see BG248/249). They measure 7" x 9 1/4".
Barely out of high school when the psychedelic scene rocked San Francisco, Orr aspired to become a Fillmore poster artist. Hired in 1970 by Bill Graham's art director, Pat Hanks, many of his first posters featured detailed lettering on rich colorways and reflected the influence of artists Kelly, Mouse and Griffin. Orr's style evolved to include designs featuring female nudes and photographs combined with complex lettering and backgrounds. His posters are compelling artwork, a mixture of pure public relations and religious or political themes done in jewel-like tones.