Jimi Hendrix Experience Poster
This was the first time Jimi Hendrix appeared in Madison. He played the Factory on Gorham Street and people who were there say they never saw anything like it. There was more equipment on stage than anyone had ever seen before….it was the first time anyone in Madison had seen a wah-wah pedal…..and Hendrix played guitar with his teeth.
This was about six months after Hendrix' famous appearance at the Monterey Pop Festival and just two months after another Monterey headliner, Otis Redding, died in a plane crash on his way to play The Factory. Jimi and Otis were very, very close too. Hendrix himself would go on to play the Woodstock festival in 1969 and died September 18, 1970.
Soft Machine opened up for Jimi at The Factory. When Jimi played the place was on fire. From the time they hit the stage until the time they left the crowd was just ecstatic. One of the most memorable songs was the "Star Spangled Banner." Jimi loved "Mad Town". In Madison you had State Street, in Milwaukee you had Brady Street and in San Francisco you had Haight-Ashbury. The Factory was in a real liberal part of the state. People in Madison would walk by Jimi and just say hello and keep on walking… that type of thing. That is why Jimi really liked Madison. Madison, in the sixties, was probably as great as San Francisco… At that time Madison was probably one of the greatest college towns in the United States."
As for the poster, Jimi liked this poster a great deal and asked to meet the young artist, Brad Cantrell. Brad was brought backstage and Hendrix told him he loved the poster because it had an image of Abraham Lincoln with him on the same poster.
The 2nd printing is on uncoated matte stock and has "W 2021" in the lower right hand margin. It was printed in 2021 by the Wolfgang's in a 250 copy run and measures 17 1/2" x 22 1/2".