Tuten acquiesced to the power of the blimp in this Led Zeppelin poster. The concert was typical Graham fare and mixed the goofy sounds of the Bonzo Dog Band with jazz-great Rahsaan Roland Kirk & His Vibration Society. Kirk insisted that his band be named on event posters and billboards, but occasionally, and to his great annoyance, the name didn't always fit. The poster gave a heads-up to Stones fans for their concert on Sunday.
Randy Tuten is the only poster artist whose work spans five decades of design for The Fillmore. The 23 year-old San Francisco native was hired by Bill Graham in January, 1969, and their mutual taste for traditional, readable design style led to a long-lasting work relationship. Although influenced by the compositions of "Fillmore Five" artists Mouse, Kelley and Griffin, Tuten avoided "... Heavy meaning in my posters." Tuten's style reflected his skill as a draftsman, and his designs evolved into an eclectic mix of graphic imagery, lettering and photographs.