Bill Graham's famous 'breakfast served at dawn' promise was a time-honored New Year's tradition by the time the Grateful Dead, Blues Brothers and New Riders of the Purple Sage closed Winterland in 1978. On the stroke of midnight, balloons cascaded from the ceiling to the strains of Sugar Magnolia, and the Dead, partiers nonpareil, made it abundantly clear why live Dead was superior to studio Dead. John Belushi and the Blues Brothers and NRPS were part of the glorious last concert, and Bill Graham made an appearance to thank the crowd for the last 13 years.
As a founding member of the Family Dog, Kelley handled promotions for the events at the Avalon Ballroom, drawing posters and handbills. He soon met up with Stanley Mouse, and their association nurtured Kelley's success as an artist. Kelley had a natural talent for collage and a keen eye for culling and combining imagery and styles from diverse sources. Teamed with Mouse's drafting skill, collaborations became increasingly sophisticated, yet irreverent. Kelley always worked by hand, producing posters and other print graphics for a wide array of entertainment-oriented clients.