Family Dog, Denver was on Otis Redding's itinerary for late December with a stunning Bob Fried poster in bold colors and intricate design when, on December 10, he died in an airplane crash. FDD016 was never printed as a poster, and Fried's design remained part of the Family Dog, Denver inventory, changing hands several times over the years in various business transactions. Phil Cushway discovered a set of films in his archives that turned out to be Fried's original design for the Redding concert and, in a painstaking, months-long process, reconstructed the poster. These proofs have the distinction of commemorating an event that didn't happen by an artist who's no longer with us and are precious for both their beauty and the bittersweet 'what if' they force one to contemplate.
Trained as a commercial artist, Bob Fried came to San Francisco from New York to study at the Art Institute and work as a free-lance designer. In 1966, he began to look at the rock posters that were appearing throughout the Bay Area. Encouraged by Victor Moscoso, whom he met at the Art Institute, he began to create his own posters. He wanted to keep them simple to convey feelings of dimensional space, similar to an acid trip. Fried attempted to convey the feeling of the plasticity of time that was his experience on LSD.