Singer had to promote two concerts on BG244: Lee Michaels on the weekend and British band Ten Years After at mid-week. Cactus, formed by the rhythm section of Vanilla Fudge, opened for Ten Years After and was followed by Toe Fat, British blues-rockers. As was his style, Singer's perfect circle collage presented a perfectly balanced scene.
The handbill was only printed once before the concert. It presents a calendar of upcoming Bill Graham events on the reverse and measures 4 5/8" x 7".
There were also some pre-concert postcard mailers printed that were conjoined with the BG243 image (see BG243/244). They measure 7" x 9 1/4".
During his Fillmore era, from 1969-1971, Singer created more posters for Graham than any other artist. Singer's posters are notable for his use of collage, incorporating thousands of images clipped from magazines spanning several decades. He developed a format that included a stunning variety of lettering styles, applying them in close relation to the theme or subject of a poster.