Willyum Rowe created a Deco, passenger train styled design in his first poster for Bill Graham. The large, two-concert advertisement announced lead bands Johnny Winter and Dave Mason at the Fillmore West on consecutive weekends. The Mason concert also featured 50's favorites, the Isley Brothers.
The original poster was printed once before the concert. It displays Dave Mason's name above the Isley Brothers on the right side of the image. It measures 21 1/2" x 28 5/16".
A variant printing also exists (see BG276-A) that mirrors the original printing except "Van Morrison" has been added to the left of where Dave Mason's name is now blacked out. It was also printed before the concert and measures 21 1/2" x 28 5/16".