This collaboration between Singer and Tuten revealed the signature style of each artist: the classical-reference collage and the stand-out, fluid lettering. Bill Graham put 50's rocker Little Richard on the bill with The Move.
The 1st printing A handbill was printed before the concert and measures 4 11/16" x 7". It presents a calendar of upcoming Bill Graham events on the reverse.
The 1st printing B handbill measures 4 5/8" x 7" and was also printed before the concert. It has a blank back.
There were also some pre-concert double-sized postcard mailers printed that were conjoined with the BG195 image (see BG195/196). They measure 7" x 9 1/4".
During his Fillmore era, from 1969-1971, Singer created more posters for Graham than any other artist. Singer's posters are notable for his use of collage, incorporating thousands of images clipped from magazines spanning several decades. He developed a format that included a stunning variety of lettering styles, applying them in close relation to the theme or subject of a poster.