BG001 advertised Bill Graham's first show at the Fillmore and is the first poster in the legendary BG poster series. Unique in its simplicity, BG001 lacks the stylized lettering and imagery which would later become the signature style of San Francisco rock posters. This pre-Grace Slick version of the Jefferson Airplane headlined a list of performers that included many from the legendary Trips Festival held earlier that year.
The postcard was printed once after the concert with the 3rd printing of the poster. It measures 4 1/4" x 8".