Everything about this Randy Tuten artwork was sleek; the passenger train express, the industrial ductwork and the nose-diving blimp. The more liquid lettering, advertising The Jeff Beck Group, Aynsley Dunbar and Zephyr, a short-lived bluesy-rock band from Colorado, provided decorative counterpoint to the mechanical systems.
The 1st printing handbill was printed before the concert and has a calendar of upcoming Bill Graham events on the reverse. It measures 4 5/8" x 7".
1st printing A handbill also measures 4 5/8" x 7" and was printed before the concert, but this variant prints over the bottom half of the reverse side calendar to cancel the appearance by Jeff Beck and announce instead a show by Country Joe and the Fish and Chuck Berry. The 1st printing does not modify that information.
There were also some pre-concert double-sized mailers printed that were conjoined with the BG169 image (see BG168/169). They display the reverse calendar as shown in the original 1st printing and measure 4 5/8" x 7".
Randy Tuten is the only poster artist whose work spans five decades of design for The Fillmore. The 23 year-old San Francisco native was hired by Bill Graham in January, 1969, and their mutual taste for traditional, readable design style led to a long-lasting work relationship. Although influenced by the compositions of "Fillmore Five" artists Mouse, Kelley and Griffin, Tuten avoided "... Heavy meaning in my posters." Tuten's style reflected his skill as a draftsman, and his designs evolved into an eclectic mix of graphic imagery, lettering and photographs.