It's Only Rock 'n' Roll was a rock memorabilia store in Greenwich Village in the 80's and 90's. Famed poster artist Rick Griffin attended the 1981 Rockages Convention in New York and was asked to do a logo for the next year's event. The original version appeared on the cover of the 1982 convention's program. In 1983, the image was altered by another artist as a logo for the October opening of rock shop, It's Only Rock 'n' Roll. Finally, in 1986-'87, Rick re-did the image again, adding new lettering to the top, flying notes as airplanes and changing what had been a two-artist affair back to a Griffin original.
Rick Griffin grew up in the surfing culture of Southern California, a milieu which had a profound influence on his art. After high school, he worked on the staff of Surfer magazine and created the best-known surfing cartoon character of the time, Murphy. After his move to San Francisco in 1967, be began combining eclectic typefaces and decorative borders with brilliant colors in his concert posters. Griffin's compositions were complex without being illegible. A perfectionist, Griffin often applied dozens of overlays and redrew lettering again and again until he was satisfied. In the early 1970s, Griffin became a born-again Christian and religious themes dominated his work until his death in a motorcycle accident in 1991.