A neatly constrained design reminiscent of BG030 characterizes this poster headlining The Grateful Dead, who were still largely a local group. Offering mixed fare, big-draw Lightnin' Hopkins brought blues to the table.
The 1st printing postcard is on coarse 8.5 to 9 point stock. It measures 5 1/8" x 8" and was printed with the original poster prior to the show.
The 2nd printing postcard is on smooth 8 point stock and measures 4 15/16" x 8". Some of the post-concert 2nd printing postcards have blank backs.
In 1986, Wes Wilson commissioned thousands of red, blue and orange 3rd printing postcards. This reprint measures 4" x 6".
When the Avalon Ballroom and Bill Graham's Fillmore Auditorium began to hold weekly dance concerts, Wilson was called upon to design the posters. He created psychedelic posters from February 1966 to May 1967, when disputes over money severed his connection with Graham. Wilson pioneered the psychedelic rock poster. Intended for a particular audience, "one that was tuned in to the psychedelic experience," his art, and especially the exaggerated freehand lettering, emerged from Wilson's own involvement with that experience and the psychedelic art of light shows.