Bill Graham's famous 'breakfast served at dawn' promise was a time-honored New Year's tradition by the time the Grateful Dead, Blues Brothers and New Riders of the Purple Sage closed Winterland in 1978. On the stroke of midnight, balloons cascaded from the ceiling to the strains of Sugar Magnolia, and the Dead, partiers nonpareil, made it abundantly clear why live Dead was superior to studio Dead. John Belushi and the Blues Brothers and NRPS were part of the glorious last concert, and Bill Graham made an appearance to thank the crowd for the last 13 years. The arena, home to so much of the music, mayhem and youth of the 60's and 70's, yielded to progress and became the site of a new condominium.
Randy Tuten is the only poster artist whose work spans five decades of design for The Fillmore. The 23 year-old San Francisco native was hired by Bill Graham in January, 1969, and their mutual taste for traditional, readable design style led to a long-lasting work relationship. Although influenced by the compositions of "Fillmore Five" artists Mouse, Kelley and Griffin, Tuten avoided "... Heavy meaning in my posters." Tuten's style reflected his skill as a draftsman, and his designs evolved into an eclectic mix of graphic imagery, lettering and photographs.