Winterland was the Stones' third stop on their North American Tour. Working their way down the West Coast from Vancouver and Seattle, the concert was called Tumblin' Dice after one of their major songs and featured crowd-favorites Brown Sugar and You Can't Always Get What You Want. The Tour left San Francisco for a June 9 performance in Los Angeles and finished up at Madison Square Garden on July 26.
During his Fillmore era, from 1969-1971, Singer created more posters for Graham than any other artist. Singer's posters are notable for his use of collage, incorporating thousands of images clipped from magazines spanning several decades. He developed a format that included a stunning variety of lettering styles, applying them in close relation to the theme or subject of a poster.